IBM Bluemix Containers Logo
To create a logo, identity, and personality that represents the new IBM Bluemix Container Service. A mark that will stand out, and be recognizable.
A logo that will meet and exceed the highly competitive and visual market. A mark that can be used on a wide range of materials at any size without losing legibility.
What exists in the market today
Mood board of inspiration
Research, Sketch, Render, Repeat.
I start every project with research. Looking into what already exists in the market, digging through loads of inspiration, and thinking of ways to design a mark that stands out against what our competitors are doing. After gathering this information I start sketching, taking notes, vectorizing, reiterating and coming up with new concepts.
Feedback, Polish, & Color.
After many feedback sessions with my team, I polish up the final design, pick the colors, and create the different variations to be used across different mediums.
